About

If you have taken any psychology course in college you are probably familiar with many common influence and persuasion techniques.  Unfortunately though, many people are completely unaware of these tactics which seek out our ignorance and inexperience to capitalize at our expense.  Even a slight awareness of these attempts can prevent us from unnecessary expenses or obligations.

But now the world is changing.  Not only is this the digital age, it’s also becoming an age of social networking, with new forms of marketing, communication, and interaction between persuaders and consumers.

How do you save yourself from falling victim to these tactics?

How do you utilize these techniques in an ethical manner to improve your business?

You’re in the right place.  Welcome to Modern Persuasion.